We live in a world that assumes that the quality of a decision is directly related to the time and effort that went into making it…
The first task of blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.
We make snap judgements everyday. From simple things such as deciding what foods to eat to complex things such as deciding whether we like people or not at first glance. Many times, we can’t explain why we decide the way we do and any attempt to do so ends in frustration and utter failure.
Welcome to Blink.
In this insightful, simple yet beautifully written book, Malcolm Gladwell explores the inner workings of the mind that enable us to make spur-of-the-moment decisions. He goes beyond explaining the process to the conditions that can make this process faulty. Highly recommended reading.