Book Review: The Psychology of Selling by Brian Tracy, 2004, Nelson Business Publishers.


Fun Fact: Everyone is in the business of selling.

If this is true, why does the thought of it bring on dry mouths and sweaty palms? Brian Tracy writes from the point of view of someone who’s been there, done that and has come through it all. Dealing with the concept of sales as a method of customer satisfaction, he shows that sales is so much more than slick talk and reeling off presentations. He shows that there is more to the image of sales than the ‘hit-and-run’ and slick salespeople who have cheated us so much in the past.

Writing on such topics as Key Performance Areas, Customer Decision Factors, Creativeness and much more, he shows sales to be a systematic activity and not just a matter of chance.

Truly recommended for everyone – not just those in sales.

Coming Up: Stripped for Discovery.

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